ICE: Always a highlight in the year

A positive ICE is usually a sign of a good year ahead – and this latest instalment was just that.

Organisers Clarion have done a magnificent job developing the event, and the brand, to establish it at the centre of global gaming, while exhibitors continue to raise the bar. 

The stands were more impressive than ever, and there was a real buzz around the show floor.

As someone who has been coming to ICE for more than a decade this was a particularly enjoyable year.

It marked the unification of IGT in a very tangible sense.

Following the completion of the merger between GTECH and IGT in April 2015, this was the first major European opportunity for the combined IGT to put on a public demonstration of its strength.

ICE 2016 brought us all together in one place and it’s always great to welcome our US colleagues and bring them together with our customers for one of a handful of key meetings in the year.    

I always view ICE week as a litmus test of how we are doing – as a company and an industry – and the results were reassuring on both fronts. 

We are all moving forward in the right direction.

IGT Interactive held its first customer advisory board. It has proven to be a success on the land-based side of our business and we had positive feedback from our clients with something to build on for the future.

We also presented the fourth edition of our thought leadership series, in partnership with the Centre for Future Studies, on an incredibly thought-provoking topic, the Future of UK Digital Casino to 2026.

On top of that, I was intensely proud of my immediate team – together we hosted 86 meetings with 59 customers in three days.  

Only good things have come out of all these efforts and I’m delighted with what we achieved.   

ICE also offers the chance to catch-up in more informal settings at the many dinners, drinks receptions and parties.  Alice in Wonderland was a novel theme and Fire & ICE was a good place to chat and laugh with many.

We spend a large part of our lives working together so it’s important to have the chance to let our hair down together, get to know each other a little better, and raise a toast to what we’ve accomplished. 

Looking back, one week on, it is clear that there is a tonne of opportunity in front us, and the industry is in rude health.

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